Sappho New Paradigm began as Sappho Organics and even in 2008, offered refillable reusable compacts and the cleanest cosmetics at the time. In 2017, I launched Sappho New Paradigm and in In 2022 , SAPPHO remains a Canadian leader in organic vegan, cosmetics. We are dedicated to the production of the finest, highest performing ,cleanest organic makeup line available and focused on diversity, ingredient transparency and sustainability inside and out. We are fiercely independent, feminist and forward thinking. Our minerals are not mined by children, our formulas not tested on animals. We love all that is creative, elegant and accessible. Equality and diversity are cornerstones for our company - creativity and sustainability are in our DNA. We are working through our line - ridding our formulations of Organic Fluorine ( the indicator of unstudied PFAS as well as studied ones) and we continue to exist because our raison d'etre is a safe clean body and planet for all!